As Independence Day approaches, a brand of shoes is trying to get Indians to introspect on how they “exercise” their freedoms. The medium: a video drawing attention to habits like urinating in public, sympathising with the poor only on social media, misogyny, racism, and abusing police personnel for doing their job.
The video was made in collaboration with the band Indian Ocean and has been narrated by lyricist and singer Piyush Mishra.
You’ve read Scroll.
Now help sustain it
Scroll is funded by readers, not corporate owners. If you believe our work matters, support our newsroom. Become a member today!
We’re not driven by clicks or corporate interests – just honest, independent reporting. Keep us going. Support Scroll today!