People all over India rejoiced when Indian Air Force Wing Commander Abhinandan Varthaman returned after the MiG-21 jet he was flying was shot down and he was taken into custody by Pakistan.
Tributes poured in from across the country, with a memorable ones coming from Amul. The dairy giant tweeted a clip as a part of the brand’s signature “Mooch Nahi Toh Kuch Nahi” campaign with the caption “#Amul Mooch: To Abhinandan from Amul!”
In the video, men from all walks of life were seen twirling their moustaches, in a reference to the moustache sported by Varthaman. It ended with a little girl drinking a glass of milk that left behind a creamy moustache.
Earlier, Amul had given a hero’s welcome to Varthaman in its signature cartoon.
Buy an annual Scroll Membership to support independent journalism and get special benefits.
Our journalism is for everyone. But you can get special privileges by buying an annual Scroll Membership. Sign up today!