The Mumbai Police can certainly claim success on Twitter. Its memes, videos and creative communication engage wittily and effectively with audiences on subjects ranging from drugs and drunk driving to a warning against the #KikiChallenge.
This time around, it has issued a strict warning to pickpockets, threatening criminals with “serious consequences” with a classic “I have my eyes on you” video (above).
The touch is light, but the message is serious enough, as reactions prove, though there are question marks too.
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