The internet has been rife with memes of the Brazilian star footballer Neymar mocking his exaggerated diving and rolling on the ground during matches. Now, the South African branch of the fast food chain KFC has decided to cash in with a hilarious new advertisement.

Created by Ogilvy Cape Town, the ad is titled Keep Rolling and follows the journey of a football player, Herbz, who decides to take a dive and roll all the way through the city to “make a meal of it at KFC”, with two pieces of chicken and chips.

Although the commercial never mentions the Brazilian star, the reference is obvious.