We've always been told that your baby can become a <insert favourite musician's name> fan even before birth, so long as you keep playing music for them through the pregnancy.
What we're now being told is that music floating in from outside the womb doesn't cut it. What the baby needs is a speaker inside the mother's body.
And so a Spanish company has developed the "Babypod" – detailed in the video above – which the expecting mother is supposed to introduce into her vagina, from where the sound travels into the womb in order to give her unborn baby a hi-fidelity experience.
The brainchild of the Barcelona-based obstetrics and gynaecology clinic Institut Marquès, the device was launched, quite fittingly, at the world's first ever music concert for foetuses.
Remember the music video of Massive Attack's Teardrop, featuring a baby in a womb? The company's website explains: "Babies are stimulated and respond by moving their mouths and tongues." The company states that babies can hear most clearly only through the vagina.
The device is made of silicon, which does not irritate the skin. The volume reaches a maximum of 54 decibels, which is about as loud as a conversation in a hushed tone, which is supposed not to damage foetal hearing. "The emission of vibrating sound waves in the vagina has no adverse effects on the foetus. That is why sex toys are allowed during pregnancy."
The video below is a report of the music concert for unborn babies.
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