Consumption Patterns
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Urban Indians care more about a product’s price and quality than if it is ‘made in India’
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How Delhi’s super-rich navigate anxieties of class and race to become part of the global elite
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Urban masses will drive consumption in India (with a little help from big, fat Indian weddings)
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Who drinks more milk, Punjabis or Haryanvis?
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The largest survey of consumption in India reveals what we spend our money on