Marketing strategies
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These marketing tricks have kept Barbie’s brand alive for over 60 years
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Why Starbucks’ loyal customers are fuming
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Spending $40 million on sponsoring FIFA World Cup saves Byju’s a lot of ‘hard work and research’
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Spending $40 million on sponsoring FIFA World Cup saves Byju’s a lot of ‘hard work and research’
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Five mistakes influencers should avoid if they want to keep the trust of their viewers
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Even as Reliance is establishing itself as a tech major, its online presence remains poor
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When companies support Pride or other social causes, are they just ‘wokewashing’?
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Economics of social media ‘influencers’: They dream of making millions but most are unpaid interns