Book Marketing
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Seven books, eight movies and two spin-offs later, is the Harry Potter charm waning?
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What a first-time writer learnt about how to make a bestseller in India
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Writing a blurb for a book? It's as hard as creating your Tinder profile
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Booker bombast and other forms of the literary puff
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Chetan Bhagat wanted to know, and the nation told him
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Video: Is this the best book trailer in the world ever?