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Brand New World

  • Product shape matters to consumers. Lindt’s chocolate bunny trademark win proves that

    Product shape matters to consumers. Lindt’s chocolate bunny trademark win proves that

    Oct 06, 2022 · 11:30 pm
  • Out of the five most trusted brands in India, only one is Indian

    Out of the five most trusted brands in India, only one is Indian

    Aug 23, 2019 · 01:30 pm
  • A Coke bottle named after you: How brands evolved from mass production to hyper-personalisation

    A Coke bottle named after you: How brands evolved from mass production to hyper-personalisation

    Dec 12, 2017 · 11:30 pm
  • Out-Bransoning Branson: How Baba Ramdev built a uniquely elastic brand with Patanjali

    Out-Bransoning Branson: How Baba Ramdev built a uniquely elastic brand with Patanjali

    Dec 10, 2016 · 10:30 am
  • Everything you need to know about the great educational breakthrough that is Idea Internet Network

    Everything you need to know about the great educational breakthrough that is Idea Internet Network

    Mar 22, 2015 · 06:30 pm