Brand New World
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Product shape matters to consumers. Lindt’s chocolate bunny trademark win proves that
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Out of the five most trusted brands in India, only one is Indian
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A Coke bottle named after you: How brands evolved from mass production to hyper-personalisation
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Out-Bransoning Branson: How Baba Ramdev built a uniquely elastic brand with Patanjali
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Everything you need to know about the great educational breakthrough that is Idea Internet Network