Theatre personality and advertising film maker Alyque Padamsee died in Mumbai on Saturday, CNBC-TV18 reported. He was 90.
Padamsee headed the Lintas ad group in Mumbai. He created some of the most memorable advertising campaigns, including the Liril girl, “Humara Bajaj” and “Lalita ji” for Surf. He also played Muhammad Ali Jinnah in the 1982 historical drama Gandhi.
Padamsee received the Padma Shri in 2000.
Prime Minister Narendra Modi and President Ram Nath Kovind were among those who offered their condolences after news of Padamsee’s death broke.
Limited-time offer: Big stories, small price. Keep independent media alive. Become a Scroll member today!
Our journalism is for everyone. But you can get special privileges by buying an annual Scroll Membership. Sign up today!