Prime Minister of the United Kingdom David Cameron has joined popular dating app Tinder to encourage youth to vote. The move is part of the UK’s Bite the Ballot campaign, which was launched to inspire young people to vote. “We are always looking for ways to try and encourage people to register to vote,” said an official from 10 Downing Street, the official residence of the prime minister.

Cameron may also use adverts designed to resemble a profile on Tinder, The Telegraph reported. He has been seeking advice on ways to effectively communicate with youth, ahead of the European Union Referendum on June 23, when Britain will decide whether it will remain part of the EU. On Friday, Cameron invited leaders from websites, including Facebook, Twitter, Google and BuzzFeed, to Downing Street to discuss ways to push young people to register to vote.

In March, Tinder had launched a “Swipe the Vote” campaign in the United States, in an effort to convince users to vote by having them swipe left or right on the “hottest issues” being discussed in the run-up to the presidential election. Users were “matched” with a presidential candidate based on whether they agreed or disagreed with ten issues being debated in the presidential contest.