On the internet, the oddest things can become memes. A most recent example is a meme that has become a rage on Twitter in India, inspired by a hit Udit Narayan song from the 1990s. The song in question is Ghar Se Nikalte Hi from Mahesh Bhatt’s 1996 movie Papa Kehte Hain. Written by Javed Akhtar, the song is lip-synched by the hero (Jugal Hansraj) in the film as he serenades the heroine (Mayuri Kango) in his imagination. The song was recreated as a single by composer Amaal Mallik and singer Armaan Malik in April.
No reason in particular can be traced to the popularity of the song as a meme. The meme is structured as a before-after picture. The lines “Ghar se nikalte hi” (Just after stepping out of home) is used over the picture depicting the initial state of being, while the lines that immediately follow in the song, “Kuch dur chalte hi” (Upon going a little farther) are used over the photo showing the final condition.
The meme’s template has been widely used in a variety of contexts by Indian Twitter users over the past one week. While some tweets have been merely funny, others have been political.
Some tweets feature a picture of a made-up Bollywood actor on the one hand, followed by a grimier look of the same personality on the other side. An example is a meme using a picture of Vidya Balan from an event juxtaposed against a screenshot of the actress from the film Bhool Bhulaiyaa (2007) where she plays a woman possessed by an evil spirit.
This summer heat I tell you 😝
— Deepen (That LOL Buddhu) (@lolbuddhu) May 13, 2018
Ghar se Kuch Dur
nikalte Chalte
hi.. hi.. pic.twitter.com/p89D5dgZyx
salary Kuch Din
— Pakchikpak Raja Babu (@HaramiParindey) May 13, 2018
Milte Nikalte
hi.. hi.. pic.twitter.com/RU4tG9pcd6
Ghar se Kuch Dur
— Keh Ke Peheno (@coolfunnytshirt) May 13, 2018
nikalte Chalte
hi.. hi.. pic.twitter.com/kmqEYQpp59
Ghar se Kuch Dur
— साधु ™🚩 (@Sadhu_DD) May 11, 2018
nikalte Chalte
hi.. hi.. pic.twitter.com/gZq5L1i8FU
Ghar se Kuch door
— PhD in Bakchodi (@Atheist_Krishna) May 13, 2018
Nikalte hi Chalte hi pic.twitter.com/5Hoog6KfYf
Like the tweet above that references a famous pop-culture phenomenon – that of Salman Khan’s 2002 hit-and-run case – several tweets make nods to popular ideas surrounding Indian cities, for example, Delhi being an unsafe city for women, Bengaluru’s traffic woes, and Mumbai’s civic problems.
*Indian Girl specially Delhi Girl*
— bhaavna arora (@BhaavnaArora) May 13, 2018
Ghar se Kuch dur
Nikalte hi Chalte hi pic.twitter.com/5IkERqEcoA
Ghar se Kuch Dur
— Tweetera🐦 (@DoctorrSays) May 14, 2018
nikalte Chalte
hi.. hi..#BengaluruTaffic🤣 pic.twitter.com/rlIbR9dSkf
Ghar se Kuch door
— Kanye Waste (@GhantaGuy) May 15, 2018
nikalte hi, chalte hi. pic.twitter.com/xFJYm15iOe
The Mumbai Police’s Twitter account joined the fun as well.
Ghar se Kuch dur nikalte chalte
— Mumbai Police (@MumbaiPolice) May 16, 2018
hi... hi... pic.twitter.com/1nSWbB0H92
More than anything else, the meme template has been used to create an inordinate number of cricket-centred memes, perhaps because of the ongoing Indian Premier League.
😹😹😹😹😹
— Freelance 007 (@James_Beyond) May 13, 2018
Ghar se Kuch Dur
nikalte Chalte
hi.. hi.. pic.twitter.com/fjDocSDjMc
Dressing Kuch Dur
— Mask ishan (@Mr_LoLwa) May 13, 2018
Room se
nikalte Chalte
hi.. hi.. pic.twitter.com/kfJR3TQeYH
Ghar se Kuch Dur
— Freelance 007 (@James_Beyond) May 13, 2018
nikalte Chalte
hi.. hi.. pic.twitter.com/Oo7ZAJWVq6
Crease se Kuch Dur
— Bade Chote (@badechote) May 13, 2018
nikalte Chalte
hi.. hi.. pic.twitter.com/UF0oE2Ph4H
Ghar se Kuch Dur
— Hunट₹₹♂ (@nickhunterr) May 13, 2018
nikalte Chalte
hi.. hi.. pic.twitter.com/y3NnIVuWBr
Of course, there were memes that took on Narendra Modi, and the Karnataka elections that had been in the news throughout the week.
Ghar se. Kuch dur
— ॐ !nto!erantSou!🇮🇳 (@BlAcK_HeArttttt) May 15, 2018
Nikalte hi. Chalte hi..
See the face of pagalika 😂#KarnatakaVerdict #BJPWinsKarnataka
RT Maxx pic.twitter.com/wSM3sVFtik
Ghar se Kuch Dur
— Akshay (@AkshayKatariyaa) May 14, 2018
nikalte Chalte
hi.. hi.. pic.twitter.com/7i3JJSser9
Ghar se Kuch Dur
— ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤㅤ ㅤ ㅤ ㅤ (@firkiii) May 13, 2018
nikalte Chalte
hi.. hi.. pic.twitter.com/InAf55DAo6
Here are a few more.
Meanwhile on fb... When someone gets nudes...
— Arpit Raj (@i_m_arpitt) May 13, 2018
Ghar se Kuch Dur
nikalte Chalte
hi.. hi.. pic.twitter.com/uZ8atOkNhe
Ghar se Kuch Dur
— Thanos Chikna (@Madan_Chikna) May 13, 2018
nikalte Chalte
hi.. hi.. pic.twitter.com/OvTfnz7Rxp
Ghar se Kuch Dur
— Rishabh (@jokebazz) May 13, 2018
nikalte Chalte
hi.. hi.. pic.twitter.com/adEuS5hzKu
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