Amazon India has deleted an endorsement tweet by actress Swara Bhasker after the e-commerce giant faced outrage and a boycott campaign on social media, The Indian Express reported on Sunday.

On April 19, the actor tweeted in support of the e-commerce company with the hashtags #AjnabiShaharKiGoogly and #ChonkpurCheetahs. Amazon India replied to her post and also featured it in their campaign.

However, the e-commerce giant deleted the post after an online backlash. Amazon India is yet to comment on its decision.

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Several Twitter users have criticised the company for associating with Bhasker, who recently tweeted in support of a campaign demanding justice for the family of an eight-year-old girl in Kathua who was allegedly gangraped, and then murdered. The tweet shows the actor holding a poster with the words “I am Hindustan. I am Ashamed. 8 years old. Gangraped. Murdered. In ‘Devi’-sthaan temple. #Kathua”. Several other celebrities too tweeted similar photos in support of the campaign demanding justice for the Kathua victim.

Twitters users called for a boycott of all actors who protested against the incident and called it “anti-Hindu” and “anti-national”.

Soon after, a few users started using the hashtag #BoycottAmazon, reported The Indian Express. They demanded that the actress be removed from brand endorsements or else they would uninstall and boycott Amazon’s app and services.

As the #BoycottAmazon hashtag started trending, several users also tweeted in support of Swara Bhasker and Amazon India.