Filmmakers and video producers are constantly innovating and thinking up new ideas to lure in the tech-savvy, younger generation. For a generation that is glued to the screens of its smartphones, what better way to appeal to them than to tailor music videos to fit perfectly on their screens?

And so was born India’s first vertical music video for the Hindi-English track Bewajah. Composed by Tamil composer Anirudh Ravichander, whose hits include Kolaveri Di, the music video by Satish Raj and Aman Dhillon features a love-torn duo whose romance is narrated through animated movie posters. The singers are Ravichander, Irene and Srinidhi Venkatesh.