United States President Donald Trump has been at loggerheads with American news outlets, often attempting to brand them “fake news”, and even suggesting that he may challenge the licences of NBC News Network and other broadcast networks in the country.

In response, CNN has hit back with an in-your-face dig at President Trump with its campaign #FactsFirst. The video (above) is so simple that you may want to watch it twice to truly understand the subtext of each statement.

“This is an apple,” it begins and then proceeds to explain why it is an apple even though “some people might try to tell you that it’s a banana” and even “scream banana, banana, banana.”

The narrator explains what the apple is with the imbibed patience of a pre-school teacher. “They might put BANANA in all caps,” the narrator says obviously referring to the countless number of Trump’s Twitter rants against media when he was called out on his sexism, xenophobia and misogyny. “You might even start to believe that this is a banana,” the narrator’s calm voice warns. “But it’s not. This is an apple,” he says.