Even though it comes from a comedy group, this song packs a powerful punch against those who “slut-shame” independent women. In its new video, Controversy Ho Gayi (above), TVF’s women-centric channel Girliyapa declares: “Shut down this moral police, for god’s sake it’s 2017.”

The song is a spoof of singer-rapper Badshah’s Mercy, which has gained both popularity and notoriety for its sexist, misogynistic lyrics. Featuring Maanvi Gagroo and Sanaya Pithawalla, it makes its point in no uncertain terms: “But understand that she won’t give a damn.”

It’s also a clever way of blending a commercial message: the video is part of Whisper Ultra Soft’s “Sit Improper” campaign.