The Indian Premier League television rights in India have changed hands after 10 years. Star India, who previously just had the digital rights, made a single consolidated offer for rights worldwide for an astronomical sum of Rs 16347.5 crore (US$ 2.55 billion) for the duration of next five years – 2018 to 2022.
That, of course, means that Sony India – the brand that has been perennially associated with IPL since it’s inception – will no longer be part of the two-month cricket extravaganza.
Here is the one tweet that explains the breakdown of the bids from various parties:
But, of course, the cricket community was abuzz with reaction to this development:
And a familiar voice...
But perhaps the best of the lot:
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