While a trader’s body boycott of Coke and Pepsi is underway in Tamil Nadu, an LGBTQ-friendly advertisement for the soft drink company has gone viral on the internet.
A handsome pool-boy is cleaning the pool in the hot sun and a young woman gazes at him longingly. She has a competitor, who’s ogling from another window. Both of them rush to quench the pool-boy’s thirst with a Coke, only to be beaten to by a third player in the fray.
No, we’ll never see this ad in India. It crosses too many lines for conversative moralists.
On social media, some pointed out a different aspect of the irony.
Some became fans.
Just 0.2% of readers pay for news. The others don’t care if it dies. You can help make a difference. Support independent journalism – join Scroll now.
We’re not driven by clicks or corporate interests – just honest, independent reporting. Keep us going. Support Scroll today!