If human beings can be packed into a single house for reality TV shows like Big Brother or its India version Bigg Boss, why not cats?

A show in Iceland is doing just that – live streaming four kittens in one oversized doll house. They can be seen hopping up and down the stairs, chasing one another, and engaging in other, well, kitten-like activities. The footage runs for hours but never gets boring.

What else could it possibly be called but Keeping Up With the Kattarshians? (Surely the Kardashians won’t mind.)

Guðni, Ronja, Briet, and Stubbur are not just there for entertainment, though – they are orphaned siblings looking for a permanent shelter.

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According to the show’s website, the four kittens are waiting to be adopted after four weeks’ stay in the house. Once this happens, other homeless kittens will take their place.

Live streaming animals has been a popular trend ever since YouTube and Facebook rolled out the feature. It has become an effective tool to draw attention to home shelters and zoos.

However, when a New York zoo live-streamed the birth of a giraffe,the video was pulled down from YouTube for “nudity and sexual content”!

If live streaming is about the moments, the advertisement below for animal adoption is all about a feel-good sense of humour: “Cats just not doing it for you? Try out this new thing called dogs.”

Furkids Animal And Rescue Center, a no-kill Atlanta-based rescue organisation, produced a one-of-a-kind, hilarious ad for its facilities.