Lalit Kumar Modi has a high estimation of himself. This much is undeniable. The controversial founder of the Indian Premier League enjoys telling people what he has achieved and what that success has brought him. And now that he is in the news, after it emerged that members from across the political class have granted him favours over the years, Modi has got the perfect chance to define his own image.

But anyone stumbling onto the various extensions of his persona online, on Twitter, Facebook, Instagram and more would be overwhelmed with the deluge of emoticons, hashtags and references to people you and I might not know. So we decided to condense it down into palatable portions for you. Here is a look at the digital Lalit Modi.

Who is Lalit Modi?
Modi is a former businessman and cricket administrator, who founded the immensely successful Indian Premier League tournament. After a few years of the IPL becoming a celebrated fixture on the cricket circuit, Modi fell out of favour with the sport's administrators, which eventually expelled him for "misconduct", while the Enforcement Directorate began investigating charges of money laundering. Modi currently lives in the United Kingdom because he claims that his life would be in danger in India.

Who is Lalit Modi according to Lalit Modi? (And what's he up to?)
"Lalit Modi is one of India’s most successful and visionary entrepreneurs. His 20 year career has spanned the worlds of industry, entertainment and sport, a blend of expertise that combined in 2008 to create the Indian Premier League: (IPL) one of the world’s most exciting and celebrated sports leagues." (His Twitter bio pins his location as "busy cleaning Political Mafia").

What does Lalit Modi think of the Enforcement Directorate allegations against him?
He would first like to point out that he created aspirations for billions, presumably through setting up the IPL. Also that he's #notafugitive, though he is being described as one. And finally, all of the allegations against him, should have been directed elsewhere.


Those are the ED allegations. What about the general charges of impropriety?
First he'd like to remind you that he has managed to execute some very big projects, so big that he felt the need to mention that they were in the billion-dollar range. That said, Lalit Modi cares not for allegations against him, since no court of law has convicted him of anything. Moreover, he is happy to run a "reality television show" by starting to name names of other people involved with favours.



How does he feel about self praise and motivational quotes?
This one's easy to answer.



Who are the people he dislikes?
Right now: Finance Minister Arun Jaitley; International Cricket Council head N Srinivasan; Congress leader Rajiv Shukla, former Finance Minister P Chidambaram. And he's not afraid to use bad photoshopping to make his point.